How do I get started?
We’ve structured our packages to promote your agent page through your listings with a combination of on-page and off page paid ads. We’ve been working in the background to set each agency up, which means to get started, we just need access to your Facebook page. If you have a property you’re wanting to list, go ahead and put through a package – the steps to grant access take about 2 minutes and will come with your confirmation email.
Why do you need admin access to my Facebook page and not advertiser access?
In an effort to give agent pages validation and offer a reference point for vendors, it’s important to us that at least one ad is on your agent Facebook page wall. In order to post on your behalf, Facebook requires your account strategist to have admin access!
How do I ensure my vendors will see their ads?
This one’s easy! All you need to do to ensure your vendor sees their property being marketed is send them a link to their Ray White website listing page. They’ll join the re-retargeting database and they’ll start being served their ads right away.
How do I know when someone's commented or enquired on one of my listing ads?
We’ll send through links to your ads for review as well as a live reporting interface where you can click through to your ads. On the top right of your ads there’s a drop-down menu with the option ‘turn on notifications for this post’, hit this and check your notifications at least once each day and you’ll be on top of things. A lot of people ask questions on your social ads so it’s worth following up on!
How is our targeting different?
As every branch has its own unique value propositions and every location has its own market environment, there’s no set and forget strategy for every branch. We work with branch owners to establish custom targeting methods suited to each location. Our then formed targeting is dynamic and evolves as we learn with each branch.
Additional to custom targeting methods, we retarget. Every Ray White branch has their own remarketing pixels which capture website traffic data, we then use this database to retarget your ads to people who are in-market.
How do you track each campaign's performance?
We’ve created a bespoke vendor facing campaign performance dashboard specific to My Listing. Our reporting software shows how many days you have remaining on your promotion, engagement and views across both Social and Google platforms in real time, with a live feed to your agent on-page post.
Can I extend the campaign duration?
Yes, each My Listing package has an option to extend for an extra 2 weeks. You just need to visit your branch portal and select ‘budget add-on’ under packages and enter the address with details of your extension.
What happens if the property sells early?
If your property sells before the 3 week campaign is complete, we advise you let your account manager know as soon as possible. We will then use the remaining budget to create an on-page post on your agent page showcasing the sold property.
Who can I talk to about My Listing properties?
Each Ray White branch has a dedicated account manager who creates, manages and optimises your campaigns. If you have any questions please feel free to get in touch with them at any time.